In 2025, the smartest professional service firms aren’t just refining what they say, they’re rethinking how they say it. One unexpected yet powerful tool that’s delivering results? Podcasting.
At Saltwhistle, we’ve seen firsthand how firms that launch and sustain high-quality, insight-led podcasts are dramatically increasing engagement with decision-makers. Whether you’re a lawyer, accountant, consultant or niche sector specialist, a well-produced podcast allows your expertise to be heard, literally, by the people who matter.
Why podcasting works:
- It builds trust
78% of listeners trust podcast hosts more than traditional media. - It reaches decision-makers
94% of podcast listeners are senior-level professionals. - It drives client loyalty
Firms that gain clients through podcasts enjoy 3x higher retention.
What makes podcasting so effective? It’s the only format that meets your ideal audience in their own time, on a run, in the car, or during their morning coffee. It allows you to position your firm as an authority, without the pressure of a hard sell.
Better still, unlike most content which quickly dates, podcast episodes have long shelf lives. One strong episode can continue pulling in new leads and reinforcing your brand for years.
We’ve created a free downloadable guide to help you get started: https://saltwhistle.com/resources/
