Businesses
CASE STUDY one
Inventor-e, (Birmingham UK)
Inventor-e had sales staff, but had not focussed on structured marketing to help scale the business. They had used different agencies for specific areas such as SEO, but had not been happy with the results.
Saltwhistle was asked to sort things out. We produced an audit (recognising the good and the bad) and a new strategic approach. We then produced and implemented a new action plan for them. We cut the costs on unnecessary actions and focussed on the things that would bring in the best results. We act as their ‘marketing department’ now whatever they require.
CASE STUDY two
Mediacom WPP, Mindshare WPP (Auckland)
What was the project?
Saltwhistle wrote articles for dissemination. These articles were written for the lead professionals of these organisations to put out in their own name.
How did we achieve positive results for content development and collaboration with service professionals?
- We established tone of voice and key messages for each individual using market research and integration with their business brand, as well as establishing long-term objectives to support the business.
- Each individual had their own clear views on how they wish to be presented, as well as clear objectives they wanted to achieve.
- Saltwhistle discussed potential article ideas with the client and combined this with research in order to produce an article that not only promotes the individual, but also promotes the firm’s objectives with potential clients in the marketplace.
