Ask most business owners what their brand is, and they’ll point to their logo. Maybe their color scheme. Perhaps their website design.

Every few months, someone declares that SEO is dead. Google’s AI overviews are killing organic traffic. Social media is where the real audience is. Paid ads are the only way to get noticed anymore.

Most people don’t choose the best business — they choose the one they remember. If your brand isn’t the first name that comes to mind when someone needs what you offer, you’re already losing sales. Visibility, consistency, and staying top-of-mind matter more than being the “best.”

Something has changed in the way businesses approach sustainability. And if you haven’t noticed it yet, you’re about to lose opportunities to competitors who have. For years, vague sustainability claims were enough. A few buzzwords here, a green logo there, and businesses could tick the box. But that era is over.

Everyone in marketing obsesses over the ‘ideal customer,’ but what if that laser focus is costing you sales? When you filter out anyone who doesn’t fit your narrow profile, you’re accidentally ignoring profitable customer segments and leaving money on the table. Discover how to look beyond the ‘ideal’ and start seeing the diverse, real customers who are already buying from you—and unlock massive growth from these unexpected places.

How do you feel when an email starts with ‘Dear Valued Customer’? Exactly. In a world where Netflix and Amazon know exactly what we want, generic email blasts scream, ‘These people have no idea who I am.’ Stop killing your email performance with messages that talk to everyone and connect with no one. Discover simple, powerful personalization tactics that make your customers feel seen, drive engagement, and unlock real results.

If you’re feeling the nagging guilt that you aren’t doing enough marketing—posting more, sending more emails, running more ads—you’re likely stuck in the ‘busywork’ cycle. The truth is: more marketing doesn’t equal better results. We show you how to stop spreading yourself thin and focus only on the 2-3 strategies that actually drive sales and growth.

Walking into Saltwhistle as an intern, I expected to gain a few new skills, a few months worth of experience to put on my CV and get a taste of working life after graduating university.

Running a business means juggling multiple projects, deadlines, and priorities all at once. But what happens when your team is stretched thin and you’ve got work piling up- especially during the summer holidays when key people are away?

As a business owner, you’re likely always looking for ways to grow- new marketing tactics, the latest social media platforms, or cutting-edge advertising methods. It’s natural to want to stay ahead of the competition. However, while you’re exploring these new opportunities, the basic elements that actually bring in customers might be falling through the cracks.