Running a business means juggling multiple projects, deadlines, and priorities all at once. But what happens when your team is stretched thin and you’ve got work piling up- especially during the summer holidays when key people are away?

As a business owner, you’re likely always looking for ways to grow- new marketing tactics, the latest social media platforms, or cutting-edge advertising methods. It’s natural to want to stay ahead of the competition. However, while you’re exploring these new opportunities, the basic elements that actually bring in customers might be falling through the cracks.

In 2025, the smartest professional service firms aren’t just refining what they say, they’re rethinking how they say it. One unexpected yet powerful tool that’s delivering results? Podcasting.

Marketing changed big time in June 2025. These aren’t just new tactics- they’re changes that will affect how you compete, spend money, and grow your business.

In the world of professional services, content matters, but how you deliver it can make or break your message.

Creating content takes time, time that busy professionals and service firms often can’t spare.

Reaching senior decision-makers has never been harder. They’re busier, more selective, and harder to pin down, while your outreach time keeps expanding with diminishing returns.

Getting complex or sensitive information across quickly and clearly is a challenge many professionals face, especially in today’s fast-moving digital spaces where attention spans are short. Whether you’re communicating through websites, social media, or email, clarity and speed are essential.

We’re thrilled to announce that Saltwhistle’s CEO, Rebecca Harding, has been recognised as the Most Influential CEO 2025 – Digital Consulting by CEO Monthly as part of their annual Most Influential CEO Awards.

Over the past few weeks, I’ve been walking around with buckets, trying to stop water from coming in through the front windows of my house. That’s the joy of living in a Victorian property built in 1891!