The following research has helped our clients understand their own potential clients. Targets will search for information from at least three sources to confirm their decision to engage you.

Many of my clients have trouble getting a lot of difficult information over to their targets quickly, especially when you don’t have people’s attention for very long on websites, social etc.

I discovered that one of my clients was paying £500 per month to get 4 hours of website updates! They are now with us and have uncapped updates (small brochure site) for £350 + VAT per month.

I could see her panic, mingled with disgust, at the blatantly anti-social nature of my action. Her eyes betrayed her, but the sweet smile remained as she discreetly nudged my coat, which I had dared to put over the back of what was apparently ‘her chair’, onto the floor. She quickly spread her computer and other bits out over the table. I had gone to get a coffee and noticed this as I reentered. I wandered over.

Today I had to drive back from Daventry and I suddenly remembered a lovely gallery with the best coffee shop downstairs there. I rarely go there, so I thought I would grab the opportunity. 

Because commercial legal finance is still a nascent industry where solutions for clients are rapidly evolving as more companies and law firms learn about how legal finance can be beneficial for capital and risk management and growth, developing business in this space requires some new approaches and also relies on time-honored relationship development values and techniques.

Jamie on his experiences with marketing and business development

Don’t view this as a marketing plan, view this as a life plan

From a corporate life to starting my own business

Charlie Walker discusses what has worked for him in marketing his business