Marketing changed big time in June 2025. These aren’t just new tactics- they’re changes that will affect how you compete, spend money, and grow your business.

In the world of professional services, content matters, but how you deliver it can make or break your message.

Creating content takes time, time that busy professionals and service firms often can’t spare.

Reaching senior decision-makers has never been harder. They’re busier, more selective, and harder to pin down, while your outreach time keeps expanding with diminishing returns.

Getting complex or sensitive information across quickly and clearly is a challenge many professionals face, especially in today’s fast-moving digital spaces where attention spans are short. Whether you’re communicating through websites, social media, or email, clarity and speed are essential.

We’re thrilled to announce that Saltwhistle’s CEO, Rebecca Harding, has been recognised as the Most Influential CEO 2025 – Digital Consulting by CEO Monthly as part of their annual Most Influential CEO Awards.

Over the past few weeks, I’ve been walking around with buckets, trying to stop water from coming in through the front windows of my house. That’s the joy of living in a Victorian property built in 1891!

This common mistake could be holding back your growth potential.

In our conversations with professionals, we often hear scepticism about marketing. “We’re busy enough with referrals,” or “Our work speaks for itself,” are common sentiments. However, as Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up, bluntly states, marketing isn’t optional, it’s the fundamental force that determines whether you’ll scale or stagnate.

In today’s competitive marketplace, professionals need every advantage they can get. The data is clear, audio-visual content isn’t just a nice-to-have, it’s a game-changer for winning new business and retaining clients.