Strategy, Market Intelligence and Tailored Solutions
Consultancy
We can provide consultancy advice on any area of your marketing strategy and action plan. Either as a single hour’s advice or as part of a bigger consultancy project.
We can also conduct a full Marketing Audit Report or a Marketing and Business Development Strategy and Report.
Saltwhistle’s ideas are not “off-the-shelf”.
They are tailored to you and to your needs alone.
It is essential for us to understand the full picture. This includes, ideally:
1. Talking to fee earners/key personnel
2. Investigating competitors
3. Working with the marketing department
4. Investigating the marketplace. Understanding the strategic direction of the firm
5. Reviewing competitor websites
6. Speaking to clients where possible
7. Awareness of cutting-edge developments within the sector
Part 1: Background investigation and context
a. Provision of a relevant consultancy view, based on the current market situation
b. Detailed market research and investigation of competitors
c. Understanding the target markets
d. Immersion in your brand materials and appropriate strategic aims
e. Documents in order to build an in-depth understanding of the aims and direction of the firm
f. Establish key messages desired
Part 2: Development of approach and strategy
a. Key brand messages
b. Tone of voice
c. Priorities
d. Integration with current activities
Part 3: Writing and development
a. Provision of a document which outlines all the issues, recommendations and proposed action plan
b. The approach can be signed off
Specialist reports on markets
If you want to find out more about your competitors, where you sit in the market or what developments there are in the market, we can prepare a report for you.
Training courses and facilitation
We run a variety of courses, see our LinkedIn page for news of our latest courses or get in touch with us.
We can also produce tailored courses for your staff on or off site.
Training and courses in:
- Pitching
- Building professional profiles
- Winning business through digital marketing
