Building your personal brand in a hybrid world

In this podcast episode Richard Crook discusses how professional service firms can adapt their business development strategies for today’s hybrid, post-pandemic landscape.

The conversation focuses on the shift from traditional in-person networking to building an active personal and digital brand on platforms like LinkedIn. Crook emphasises using LinkedIn’s Social Selling Index score to measure online engagement, shifting toward research-driven thought leadership, and mastering virtual client meetings. Finally, they address the transition away from generic print materials and broad events toward targeted digital-first strategies, SEO, and personalised client retention approaches.