Stop Obsessing Over Your “Ideal Customer.” You’re Leaving Money on the Table.

Everyone in marketing obsesses over the ‘ideal customer,’ but what if that laser focus is costing you sales? When you filter out anyone who doesn’t fit your narrow profile, you’re accidentally ignoring profitable customer segments and leaving money on the table. Discover how to look beyond the ‘ideal’ and start seeing the diverse, real customers who are already buying from you—and unlock massive growth from these unexpected places.