Data Protection Essentials

The Data Protection Essentials Presentation by the Chartered Institute of Marketing (CIM) is a guide to navigating GDPR and e-Privacy regulations. Presented by Chartered Marketer Mike Holland, it outlines core data principles, defines roles across Data Controllers and Processors, and identifies operational risks within HR, sales, and marketing departments. It also details the legal bases for data collection, focusing on informed consent and legitimate interests.

This resource helps businesses audit their existing data practices and implement compliant procedures. It provides actionable guidance on writing transparent privacy policies, managing opt-in and opt-out workflows, fulfilling individual rights like subject access requests, conducting Legitimate Interest Assessments, and setting up mandatory 72-hour breach reporting protocols.

Its primary value is mitigating severe operational risks, including potential fines of up to €20 million or 4% of global turnover, reputational damage, and legal action. By turning regulatory compliance into a clear framework, it enables organisations to build consumer trust while transitioning smoothly toward permission-based marketing.