This common mistake could be holding back your growth potential.
Many firms focus on individual marketing channels without a cohesive strategy, resulting in:
- Wasted resources
- Inconsistent results
- Missed opportunities
- Stagnant growth
How to Achieve Growth with a Unified Strategy:
- Define Your Overall Goal
What growth do you want? Which clients? What work types? - Map Your Target Journey
How do clients find you? What makes them choose you? What convinces them? - Choose Your Channels
Which platforms reach your audience? What content shows your real value? Don’t produce content for the sake of it. - Track and Adjust
What actually brings leads? What converts? What needs changing?
These basics ensure everything works together toward your business goals, rather than doing random activities that don’t connect.
Click here for a comprehensive diagram showing how different marketing and business development activities should work together to drive results and achieve growth.
If you’d like to discuss your own situation and how to align your marketing and business development efforts, contact us today.
